compile: @ __Yvonne__L
When brand owners want to know the views of consumers on their brand, they will go to social networking sites, “listening” opinion. Because Facebook and Twitter users will complain about their poor above the shopping experience or flight delays. However, the vast majority of brand owners have ignored the world’s two largest markets: China and Russia.
So far, China and Russia, the number of over one hundred million users of social networking sites and potential customers for many brand owners (such as Ford and Lenovo), for both silent silent. Salesforce’s Marketing Cloud announced on Thursday: They will use Radian6, through China and Russia mainstream social networking sites, to “hear” the user’s voice.
such as Lenovo headquarters for the brand in China, they rely on Sina Weibo and Tencent to track customer feedback and the ability to find potential customers, absolutely can help companies improve business. This method is also applicable to the Russian VKontakte (Russian version of Facebook), but has not yet begun Salesforce track activity in Vkontakte.
Many brand owners believe that Facebook and Twitter follow-up survey will delay the brand’s main business, so this strategy lose patience. Salesforce’s Marketing Cloud Chairman Michael Lazerow think that China and Russia, to establish long-term relationships through social platforms and development is much more difficult than in the United States. As Facebook has a separate department dedicated partner management. Is the same reason the Chinese market and every social networking platforms already established mutual trust, so for Salesforce is: To enter the market, is a daunting task.
Salesforce claims that they will listen to consumers worldwide demands, including China and Russia, the two major markets. To flaunt and prove this move, Lazerow in April 2013 launched an application: Social.com. However, the initiatives in China and Russia does not seem good enough, because the “listening” tool to enter into this market too late. VK has been in Russia for many years not only survived the mainstream social networking sites; Sina Weibo is not achieved overnight 500 million fans feat; Tencent has worldwide outside of China 70 million to establish the number of users.
Alex Konrad Q Lazerow is not for political reasons or privacy policies led to its too late to enter the Russian and Chinese markets. But he answered and said: In fact, there is no obstacle. Big brands are very popular in these countries, so those of us who are their marketing partners is an important branch. Our customers recognize the brand must expand our business in these countries, the importance of
Meanwhile, Lazerow said Russia and China into the market too late reason is that the lack of resources and priorities. Salesforce Operations Radian has two years. But Lazerow Buddy Media last summer after the acquisition, the new Marketing Cloud fishes in power sector, so far only a few months.
Salesforce in China and Russia did not have any offices and infrastructure. The company has supported 22 languages 650 million users tracking tool. These sources are essential from major social networking sites, blog and forums. However, this “listening” tool does not seem to have a social networking site globalization geographic map.
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articles published, other service providers contacted and told me they also through micro-Bo, VK, and other mainstream social networking sites provide a similar “listening” tool. Which has a company called Synthesio, claiming that he is the most powerful language support for Salesforce. He established in 100 countries in 50 languages tracking tool. It seems, Salesforce in the field of social marketing to start a massive march.
Original Link: forbes.com
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